B2B Product/Services Marketing Specialist at Evalian Limited

We are seeking an innovative B2B Product/Service Marketing Specialist to help drive the next phase of growth here at Evalian.

The ideal candidate will have a strong background in B2B product marketing with a proven track record of launching new services or platforms, and experience in crafting go-to-market strategies that drive measurable results within the cyber security and data protection sector.

As an experienced product marketer, you will be focussed on clearly articulating Evalian's service positioning and messaging for our new and existing services, to ensure clients understand the value delivered in relation to their needs.

Reporting to the Head of Marketing, you will play a pivotal role in executing marketing strategies that grow inbound lead generation and elevate our marketing presence.

You would be an ideal fit for this role if you have proven experience in B2B product or service launches, strong analytical skills, are data driven and happy to roll up your sleeves.

This is remote, full time role, with potential to grow into a line management position over time.

What you’ll do:

• Develop a deep understanding of our current and future customers understanding their challenges, needs and wants
• Work effectively in our CRM platform: analysing data, creating audience segments and building out service campaign flows
• Market analysis: Conduct market research and competitors to identify trends, opportunities, and threats, refining service strategies accordingly
• Craft comprehensive value propositions: Craft messaging that resonates with target audiences and work in conjunction with Head of Marketing to ensure consistency with overall brand positioning
• Validate value propositions: By conducting research and building comprehensive client insights
• Develop a go-to-market strategy: by creating effective roadmaps providing market and audience insights for internal use and be able to communicate and present this in a clear and concise manner across departments
• Partner with service technicians and commercial teams: to launch new services, driving awareness and acquisition among prospective and existing customers
• Sales / presales support: Equip sales teams with the knowledge, tools and resources needed to effectively promote and go to market that effectively communicates our services’ value throughout each stage of the client journey
• Content creation: Create high quality content and collateral for our services in line with our brand positioning. Communicate the value of our services to various audiences by creating various tools such as pitch decks and demo videos
• Service launches: Coordinate service launches liaising with our commercial team and Head of Marketing for successful execution
• Cross functional collab: Foster strong working relationship with heads of practice across services, in order to conduct interviews and extract the right level of technical information to inform marketing decisions
• Take ownership of service templates documents: Ensure proposals and SoWs are up to date, adding in any required information. Editing, and support for sales when needed.
• Monitor and analyse KPIs and ROI: for each service campaign in order to understand effectiveness, and create clear reports to support planning and forecasting and arrive at recommendations to achieve objectives

Key requirements:

• You have a qualification in marketing, visual communication, business administration or related field
• A minimum of 5+ years experience in B2B product or services marketing, specifically within the cybersecurity, IT, or data protection industries. 
• Experience in launching brand new services or platforms
• You possess strong expertise in Product and Service marketing
• You have experience in working with a CRM platform
• You are data driven with proven experience and proficiency in using data and insights to inform service and GTM strategy
• You have excellent written and verbal communication skills and you are a team player with the ability to build strong relationships and collaborate effectively across internal departments
• You are a problem solver and strategic thinker with the ability to come up with new creative ideas to differentiate our offerings
• You are organised and self-disciplined with the ability to meet tight deadlines
• You have experience in creating content through the use of tolls such as Canva or the Adobe Suite
• You have strong copywriting skills and are able to explain complex services and platforms in a marketable way

The Package:

The salary will depend on your qualifications and experience but will be in the range of £40,000 to £45,000 plus benefits.

All employees get 25 days of annual leave per year, plus bank holidays and Birthday Day Off.

Benefits include 5% employer contribution pension scheme, private medical insurance, employee assistance programme, dental and optical cashback and life insurance cover.

Why Work for Us:

Evalian support a wide range of client and organisations. The work is interesting and varied and we operate a relaxed and flexible working environment.

You will work with great teams with over 70 people across the business, specialising in data protection compliance, GDPR, information security, penetration testing and ISO certification consultancy. We put focus on knowledge sharing, continual development and support achievement of professional qualifications.

Location:

The role is fully remote. The current Marketing team are all based in Scotland so we are particularly interested in candidates in that region, however, we are happy to receive applications from candidates in any part of the UK provided you can work effectively from home and are willing to travel from time to time.

You will need to have a dedicated, secure, working area and reliable internet connection. We may request that you attend our offices or events from time to time for various purposes, but we will always provide you with advance notice. Travel expenses will be reimbursed.